A general overview of the technological developments which are challenging, changing and disrupting the Travel & Tourism industry now. If 2015 was a milestone year for the travel industry, 2016 could be an even bigger year for travel technology, with this year’s ‘movers and shakers’ producing a new generation of smart apps, devices and applications, and taking the travel experience to a new level.
Technology in the form of the internet, software, hardware and communications has made the lives of travel agenda lot easier for every type of business. Technology has brought efficiencies, automation, customer knowledge, and business opportunities to fill a variety of needs, fast development of new products or services, traveller knowledge and space for new entrants.
Information is now available to everybody, but relevant and structured information, mixed with the intelligence and service behind it, where value added needs to be brought to the traveler based on very specific needs and how those travelers want to see it, buy it and experience it. Technology as a driver of change will bring the internet everywhere, mobility, monitoring of personal/social activity and especially: predictive analytics which will impact with new rupture opportunities and business models.
Travel companies are adopting new business models to meet constantly evolving purchasing behavior of the customers. Customers purchase tickets or plan their travel using multiple channels. Customers expect an engaging experience and speedy delivery of relevant and personalized data across channels. Added to this, the distribution landscape is changing and competition is intensifying, making it more challenging for travel enterprises to increase conversion without compromising on quality.
If innovation is the heart of the flying experience, one thing is clear: smarter gadgets, efficient airlines and seamless scheduling will take center stage in the travel world this decade. Get ready for a faster, frighteningly intuitive travel experience that will stretch the limits of your imagination.
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